So I’ve been reading about transmedia storytelling in Convergence Culture.  It seems to be a great way to beef up the back story of a movie such as promoters did with The Matrix; however, in order for it to work people have to have a desire to find out more about the story.  The chapter as a section about The Blair Witch Project, which used transmedia story telling to bring to life a “true” witch culture in and round the town of Burkittsville.  With planted websites, tv documentaries, and graphic novels, the producers of TBWP were able to fool many movie goers into thinking they were watching a real story unfold; however, this form of storytelling only works when the audience finds all parts of the story.  I never heard anything about TBWP except that it was “the scariest movie of all time” so I wanted to check it out.  With out knowing any of this background information was available, I was the movie, and is was garbage.  I was unable to immerse myself in the world created by transmedia storytelling because I was unaware of the background information that was out there.  If transmedia storytelling is going to work then the audience must know to go search for it.

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